How to write a brand pitch that gets a reply.
Brands get dozens of pitches for every paid deal. The ones that get answered are short, specific and easy to say yes to. Here’s the structure that works.
1. Open with the deal, not your bio
Your first line should name the brief and what you’d make for it. “I’d love to make the 3 TikToks for your lip tint launch” tells the brand straight away that you read what they posted.
2. Say why you fit, in one or two lines
Your niche, your platform, and one detail that connects you to the product. “I film 30-second morning routines for a beauty audience” does more work than a paragraph about how long you’ve been creating.
3. Show one video, not ten
Link your media kit, then point to the single video that’s closest to what they asked for. Brands decide fast. Make the best example the easiest one to find.
4. End with one easy question
Finish with a question they can answer in a line: “Would you like my rates for 3 videos with 30 days of paid usage?” One clear question gets one clear reply.
Before you hit send, check it against these:
- Under 120 words. If it doesn’t fit on a phone screen, it’s too long.
- Their name and their product. Generic pitches read like spam, because they usually are.
- One link. Your media kit should hold everything else.
- Sent from your own inbox. Replies come straight back to you, not to a no-reply address.
Quick tip: pitch early. A new deal gets the most attention in its first few hours. Follow your dream brands on Creator24 and you’ll get an alert the second they post, so your pitch lands near the top.
5. Let AI write the first draft
Creator24 reads the brief and writes the pitch in your voice, and can pitch up to 8 brands at once. You read it, change anything you like, and approve it before it sends from your Gmail or Outlook.