Start landing brand deals.

UGC (user-generated content) is a video or photo you make for a brand to use on their own channels, like ads, their website or their social pages. You get paid for the content itself, not for your audience.

Influencing is when a brand pays you to post to your followers. Your reach is what they’re buying.

Why it matters: UGC means you can start getting paid with a small following, or none at all. Many creators do both, and Creator24 has deals for each.

Brands want to see what you can make before they pay you. If you don’t have brand work yet, make it.

• Pick 3–5 products you already own and love.
• Make one video per product, each in a different style: an unboxing, a review, a how-to, a problem → solution.
• Keep each one 15–45 seconds, vertical (9:16), with a strong first 3 seconds.
• Put them in your Creator24 media kit and pin your best one first.

These are called spec videos. They’re the fastest way to show brands you’re ready.

• Light: face a window. Soft daylight beats any ring light.
• Sound: film in a quiet room with soft furnishings. A cheap clip-on mic is the best upgrade you can buy.
• Stability: prop your phone up or use a small tripod.
• Format: vertical 9:16, back camera, and wipe the lens first.
• Background: clean and on-brand. Declutter what’s in frame.

You have about 3 seconds before someone swipes. Open with one of these:

• The problem: “If your lipstick always fades by lunch…”
• The result first: show the after, then explain how.
• The bold claim: “This is the only moisturiser I’ve repurchased.”
• The POV: “POV: you finally found jeans that fit.”
• The question: “Why is nobody talking about this?”

Stuck? Ask Creator24’s AI Manager for hook ideas for any brief.

• Unboxing: first impressions as you open it.
• Review / testimonial: talk to camera about why you like it.
• Problem → solution: show the pain, then the product fixing it.
• How-to / demo: walk through using it.
• Get ready with me: the product as part of your routine.
• Before / after: only show real results, never exaggerate.

Offering 2–3 formats in one pitch gives brands more reasons to say yes.

Start with a base rate per video, then charge separately for extras: usage rights, exclusivity, raw footage, extra revisions and posting to your own page.

Not sure what to charge? Ask the AI Manager, or read our full guide: How to price your first UGC deal.

• Organic usage: the brand posts your video on its own pages.
• Paid usage: the brand runs your video as an ad. This is worth more.
• Whitelisting: the brand runs ads from your account. Charge extra and set an end date.
• Duration: always set a time limit, like 30 or 90 days. Be careful with “in perpetuity” (forever).

More usage, longer duration or more channels means a higher price.

Before you film anything, get these in writing:

• Deliverables: how many videos, how long, what format
• Deadline and number of revisions
• Usage rights and duration
• Payment amount, due date and method
• What happens if the brand cancels (a kill fee)

Send your invoice as soon as you deliver. Creator24 can review a contract, write a simple one, and make and chase invoices for you. Creator24 never takes a cut of your deal.

If a brand pays you or gives you free product and you post about it, most countries require you to say so clearly. Use the platform’s paid partnership label and a clear #ad at the start of your caption.

Rules vary by country, so check the guidance from your local advertising regulator.